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  • Writer's pictureJonnie Hendrickson

Winter Tire Advice From Our President to Your Family

Updated: Feb 22

Super Auto Centres President Jonnie Hendrickson

My Grandfather, Jim Brousseau, opened his first Super Lube location on Pembina Highway in 1983. This year, we break ground on a new sixth location in Winnipeg, at 510 Provencher! We are so proud to grow along with this great community.

From our humble beginnings, we have spent the past 40 years working together daily to make car care easy for you. To us, that means giving you the same advice we'd give our own families.

Research suggests we make about 35,000 conscious decisions in a day. One of the important decisions Winnipeggers make each fall is whether to install winter tires.

Do Winter Tires Really Make a Difference?

While all-season tires can offer outstanding performance in typical circumstances, ask yourself this: when they were testing all-season tires, do you think they tested them during a Winnipeg Winter? Likely not.

Here are three things you should know when it comes to winter tires:

  • In extreme conditions like ours, modern winter tires offer up to 50% more traction than all-season tires.

  • Winter tires actually become more efficient as the temperatures drop. In Consumer Reports tests on a skating rink, winter tires stopped 6 feet shorter on average than all-seasons.

  • It is crucial to get your winter tires swapped in once the temperature reaches -7 Celsius. At that temperature and below, regular tires drastically drop in their effectiveness and safety.

We believe so much in Winter Tires that we offer free installation for most vehicles.

woman in car on a snowy road giving thumb up

If you need a new set of winter tires for your vehicle, come in and see us. Right now, at our Super Tire Express locations, Buy 3, Get One Free on your next set of tires, and we'll also include your first year of Tire Storage FREE!

We hope this helps take one critical decision off your mind. Only 34,999 more to go today!

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